Transport end-users to the land of sun and lemons this summer.

As summer 2024 quickly approaches, vacationers are gearing up for warm-weather trips overseas.

One of the most popular destinations each year is Italy – specifically the Amalfi Coast, an area south of Naples known for its idyllic pastel buildings, soaring rocky cliffs, magnificent views, bright blue waters and exotic lemon groves. According to travel site Euronews, the area brings in nearly 5 million people a year.

If recent summer seasons give any clue, the bold Amalfi Coast aesthetic – the fashion-forward cousin of the Mediterranean look characterized by natural textures and cool neutral tones – will soon make the TikTok rounds thanks to social media influencers. It’s sure to be further inspired by pop culture releases such as Netflix’s new thriller series Ripley, a remake of the 1955 crime novel The Talented Mr. Ripley set in Italy.

For those who perhaps don’t have an Italian getaway in their summer plans, Amalfi Coast-inspired products that encourage “la dolce vita” – slowing down and savoring life – can be a part of upcoming promotional campaigns.

1. Company Picnics

Employee gatherings outside are an ideal opportunity to celebrate the warm weather and encourage a little R&R. Fun lemon-shaped items are perfect as a giveaway to make self-care easier for team members.

Lemon-shaped and -scented jumbo stress reliever (DSSB38)

2. Team-Building Activities

Companies hosting outdoor activities during conferences and sales meetings should give participants essential sun protection. This sun hat can have your logo and motivational phrase on the brim or ribbon.

Straw hat with bow (PMG1708)

3. Influencer Kits

Consider creating gift bundles that include beauty products and fashion accessories that would fit well on the terraces of the Amalfi Coast. This brightly colored silk head or neck scarf evokes “la dolce vita.”

Silk scarf (RZ0608)

4. Travel Agencies

Vacation specialists and tour companies should send travel items to customers when they finalize their trips to sunny locales. Fashionable sunglasses always make a statement – especially in trendy leopard print.

Oversized cat eye sunglasses (GP74187)

5. Incentive Programs

Hardworking employees and loyal clients will appreciate high-quality housewares and kitchen tools with Mediterranean flare. This classic espresso maker allows recipients to enjoy the Italian experience in the comfort of their homes.

10-oz. espresso maker (SY1107)

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on the hospitality market, which struggled heavily during the pandemic but has rebounded significantly. Since the pandemic, hospitality employment has grown by almost 8 million and is expected to increase 6.8% in 2024 from the previous year.

Hospitality promotional products serve vendors, restaurants, travel agencies, ski resorts, cruise lines, hotel and motel chains. There are endless options for these companies to use branded merch, including food packaging, drinkware, souvenirs, travel accessories and decorations. Notably, 44% of hospitality end-buyers purchased drinkware last year. Counselor State of the Industry data shows that in 2022, the hospitality sector made up 4.7% of total industry sales, or $1.2 billion.

Click here for a PDF of this infographic.

These varied options show that eco-consciousness comes in all shapes and sizes.

Eco-friendly items are quickly becoming non-negotiable for giveaways and events. They benefit brand image, too: ASI Research reports that nearly 50% of consumers feel more favorable toward the advertiser on an eco-friendly product. The sustainable branded drinkware featured here is well suited for upcoming conferences, trade shows, parties and campaigns, particularly for companies that want eco-conscious items.

Featuring a double-walled interior that keeps beverages at their ideal temperature, the 10-oz. Everglade-II ceramic tumbler (EV-2) doesn’t compromise quality for a sleek look. The bamboo screw-top lid ensures leakage is a thing of the past. Perfect as an employee-appreciation gift.

Recipients are sure to love the sustainability of this 16-oz. stainless-steel/bamboo bottle (IPNL195A) with copper lining. Includes a removable infuser for flavor boosts.

Made with comfort in mind, the 16-oz. Klean Kanteen tumbler (DW3168H-16) has ergonomic contours and a splash-proof lid. The earth-toned exterior complements the recycled stainless-steel construction and vacuum insulation. Choose from five color combinations.

End-users will love this 20-oz. stainless-steel tumbler (1602-05) made with 91% post-consumer recycled content. A condensation-resistant outer layer keeps hands dry, and a double-walled interior keeps drinks hot or cold. Available in five colors.

Eco-minded events can distribute colorful cups (MMA308) made of paper derived from renewable resources. A poly-coated interior offers leak resistance. The 9-oz. size is also great for classroom parties.

Made in the USA of recycled ocean-bound plastic, this 16-oz. plastic pint glass (67716) comes in six colors. Five cents from each unit sold is donated to a marine environmental organization.

There’s no shot that this 2-oz. plastic cup (AU-SC1E) won’t be a hit at celebrations. Made from recyclable BPA-free plastic and available in four colors.

This 20-oz. classic sport bottle (SP20-E) is essential for outdoor enthusiasts, fun runs and bike races. Made of biodegradable and recyclable plastic that’s also BPA- and lead-free.

Eco-conscious coffee lovers will appreciate this 12-oz. wheat-straw mug (DWE12) that helps their morning brew protect the planet. Include in employee-appreciation gift bundles.

Smoothies and lattes alike will taste great in this 16-oz. double-wall insulated plastic tumbler (TGBT16). Available in six transparent colors, it comes with matching lid and straw. American-made and recyclable.